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Plaid Friday

November 24, 2023

Alexandria’s holiday season kicks off with Plaid Friday: Alexandria’s Small Business Black Friday on November 24, 2023. Peruse dozens of shops touting one-of-a-kind deals on designer and coveted merchandise, including home décor, chic fashion, gourmet food, classic toys and gifts for pets.

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Participating Businesses

  • 3 Sisters
    213 King Street, 10am-8:30pm
    20% Off Excludes Holiday Socks, Slippers and Gowns
  • 529 Kids Consign
    122 A South Royal Street10-12 30% off12-5 20% off 
  • American In Paris
    1225 King Street, 11am-6pm
    15% discount off the entire store and special discount racks!
  • AR Workshop Alexandria
    1212 King Street, 9am-5pm
    Join us on Plaid Friday and Small Business Saturday for several festive and family-friendly Holi-DIY Crafting Workshops! Choose from Chunky Knit Blanket, Ornament Crafting, or Holiday Gift Making classes. We’ve got something for everyone! All guests will receive a bonus gift AND 15% off all purchases made in our Holiday Gift Boutique. Friday and Saturday ONLY.
  • Bashford & Pitt
    480 King Street, 10am-5pm
    30% off before noon
  • Bellacara
    1000 King Street, 10am – 6pm
    6-8am: 20% off; 8-10am: 15% off; 10am-6pm: 10% off
  • Bishop Boutique
    815 B King Street, 9am-7pm
    30% off
  • Bloomers
    706 King Street, 10am-7pm
    30% off 6am to 8am; 20% off 8am to 7pm
  • Boxwood
    128 S Royal Street, 8am to 6pm
    Join us on Plaid Friday for discounts on hundreds of holiday items – ornaments, table decor, wreaths, garland, gifts, and more.  8am-9am: 30% off;  9am-11am: 20% off;  11am to closing: 15% off.  ALL DAY SALE ON ORNAMENTS – buy 1st, get second at 50% off.  Plus, were hosting local vendors- Tulusa, Sugarcoated Bakery, WrittenGraciously, and DIY holiday projects (ages 8 and older), all under the Boxwood Holiday Tent.
  • Comfort One Shoes
    201 King Street, TBD
    25% off Select Styles
  • Eddie’s Little Shop & Deli
    1406 King Street, 9am-11am Cannolis & Coffee (25% off all purchases), 11am-2pm (15% all purchases), 1pm-4pm fresh, hand pulled mozzarella demos by Eddie, 2pm-closing (10% off all purchases)
  • Encore Consignment Boutique
    119 S Fairfax Street, 11 am-5:30pm
    Designer handbags, unique jewelry and sought-after specialty items will be promoted via our social media platforms between 9:00 am and 10:00 am the morning of November 24th. Be certain you are among the first to view these beautiful pieces! We will be offering a discount of 20% off on one item of your choice. Yes, that even includes Hermes, Chanel, Louis Vuitton and many more luxury designers. In addition, we will also be offering 15% off of sweaters, dresses and shoes.
  • fibre space
    1319 Prince Street 6am-6pm
    30% off 6-8 am; 20% off 8-10 am; 10% off 10am-6 pm
  • Fiscus Glassworks
    2141 Jamieson Avenue, 10am-5pm
    In store and Online- 20% off Jewelry; In store and Online- 15% off Art (does not apply to custom orders); In store Only- 20% off Glass and Supplies; In store and Online- $10 off Class Registration
  • Fountains Day Spa
    422 S Washington Street, 9am-5pm
    In store 9am-5pm and online all day at FountainsStore.com
  • Frances Valentine
    924 King Street, 10-6pm
    15% off selected items
  • Gold Works USA
    1400 King Street, 11am-5pm
    Gold Works will offer customers 10% off all regular priced inventory and an extra 10% off all sale items, excluding estate pieces.
  • Gossypia
    325 Cameron Street, 10am-6pm
    We will have steep discounts on some clothing including wedding dresses
  • Happy Place
    105 S Union Street, 10am-8:30pm
    20% Off Excludes Holiday Socks and Slippers
  • Hooray for Books!
    1555 King Street, 10am-6pm
    30% off everything in the store all day long
  • Imagine Artwear
    1124 King Street, 10am-7pm
  • King’s Jewelry
    609 King Street, 10am-6pm
    Storewide Sale: 20% Off All Jewelry and Watches with Specially Selected Merchandise up to 40% Off. Excludes Items Already on Sale.
  • Lotus Blooms
    1017 King Street, 12pm-9pm
    For every $100 gift card you purchase, you’ll receive a $20 coupon to use for yourself. On Plaid Friday and Small Business Saturday we will also be doing hourly giveaways for free products- it’s been hard year, you deserve some extra treats, especially if you’re shopping for others. Every $25 you spend gives you one entry!
  • Made in ALX
    533 Montgomery Street, 10am-5pm
    For unique, locally-made gifts, Made in ALX at 533 Montgomery St. in Old Town North will be open from 10 a.m. – 5 p.m. Plaid Friday. Free gift wrap with purchases over $75 (or $5 gift wrap with any purchase).
  • Mint Condition
    122 A South Royal Street 9am-5pm
    30 % off 10am-12pm; 20% off 12pm-5pm
  • Monday’s Child
    218 N Lee Street, 6am-5pm
    30% off 6am-8am, 20% off 8am-10am, 10% off 10am-5pm
  • Ms. Moxie’s Moon Shop
    102 N Fayette Street, 10am-7pm
    $5 off all purchases over $50 plus discounted items throughout the store.
  • Mystique Jewelers
    123 S Fairfax Street, 10:30am-5pm
    Choose from red, green, blue colored gemstone jewelry plaid color and receive 20% OFF for plaid Friday.
  • Old Town Books
    130 S. Royal Street, 10am-7pm HBD to OTB! We are 5! Celebrate by getting FIVE books for the price of four this Plaid Friday. Regular hours, 10-7, Plaid Friday + in-stock items only. 
  • Pacers Running
    1301 King Street, 6am- 4pm
    6am-8am: 30% off; 8am-10am: 20% off; 10am-closing: 10% off. Some exclusions will apply.
  • Penny Post
    1201 King Street, 6am-7pm
    In store and online: 6 am – 8 am, 30% off; 8 am to 10 am, 20% off, 10 am to closing, 10% off; *Please note that we are not able to discount Esterbrook, TWSBI, and Sailor pens and accessories
  • Pink & Brown Boutique
    1129 King Street, 6am-6pm
    6am-8am: 30% OFF; 8am-10am: 20% OFF; 10am-6pm: 10% OFF
  • Principle Gallery
    208 King Street, 10am-8pm
    10% off everything and up to 30% off select items
  • Red Barn Mercantile
    1117 King Street, 6am-6pm
    In store and online: 6 am – 8 am, 30% off; 8 am to 10 am, 20% off; 10 am to closing, 10% off
  • Refresh Alexandria
    1011 King Street, 9am-2pm
    5 Yoga Class Pack for $90, 3 Karate Class Pack for $35, Year Yoga Membership
    Unlimited for $1099, Year Karate & Jiujitsu Membership for $1699, retail discounts 25% 9AM-11AM, 15% 11AM to 2PM
  • Row House Old Town Alexandria
    917 N St Asaph Street, 7:30am-1pm
    We will offer 50% off on first month of Unlimited Membership at Row House OTA
  • Sara Campbell
    320 Prince Street, 6am-6pm
    6-8am 30% off full price apparel, 8-10am, 25% off full price apparel, and 10am-6pm, 20% off full price AND all day an additional 30% off sale merchandise
  • Saya Behnam Art
    Torpedo Factory Art Center, 105 N Union Street, Studio 229, 10am-6pm
    10% off on paintings, prints, pressed flowers and Eco-printed scarves.
  • Serafino
    1127 King Street, 10am-6pm
    The whole store will be 10% off. Up to 50% off select items.
  • She’s Unique
    205 King Street, 8am-8pm
    30% off 8am-12pm, 20% rest of the day until 8pm
  • Shop Made in VA
    1121 King Street, 9am-7pm
    Shop Made in VA will be opening early at 9am and offering a 10% discount to shoppers from 9am – noon!
  • Sophie Blake NY
    The Pink Door, 121 S Royal Street, 9am-6pm
    30% OFF from 9am-12pm; 20% off 12pm-6pm
  • Sugar House Day Spa and Salon
    111 N Alfred Street, 9am-5pm
    Enjoy a very rare treat of 10% off gift cards. Gift cards available for purchase online, in-person or by phone. All in-house purchases will be offered complimentary gift wrapping.
  • Ten Thousand Villages Alexandria
    915 King Street, 10am-7pm
    20% off handcrafted gifts and accessories
  • The Art League
    105 North Union Street, 10am-6pm
    ALL DAY: 20% off in our gallery
  • The Dog Park
    705 King Street, 6am-7pm
    6-8am 25% entire store (excluding pet food) 8-10am 15% entire store (excluding pet food) 10-7pm 10% off entire store (excluding pet food) + for every $75 spent we will be giving out bounce back coupons for special deals throughout December
  • The Genius Genus
    1420 Prince Street, 10am-8pm
    15% off all purchases.
  • The Hive
    315 Cameron Street, 6am-6pm
    Shop at all three of our locations this year for Plaid Friday! Starting at 6 am to 8 am, the whole store will be 30% off, from 8 am to 10 am the whole store will be 20% off, after 10 am the whole store will be 10% off until 6 pm. It pays to shop earlier in the day!
  • The Lucky Knot
    101 King Street, 10am-9pm
    20% Off Excludes Barbour, Formal Gowns, Holiday Socks and Slippers
  • The Old Town Shop
    104 S Union Street, 9am-9pm
    For all those who wear plaid! 20% off total purchase 9am-11am and 10% off total purchase 11am-9pm.
  • The Pink Reef
    480 King Street, 10am-5pm
    50-70% off
  • The Shoe Hive
    127 S Fairfax Street, 6am-6pm
    Shop at all three of our locations this year for Plaid Friday! Starting at 6am-8am the whole store will be 30% off, from 8am-10am the whole store will be 20% off, after 10am the whole store will be 10% off until 6pm. It pays to shop earlier in the day!
  • The Spice & Tea Exchange of Alexandria
    320 King Street, 10am-9pm
    Free mini-grinder stocking suffer of choice w purchases of $45; FREE Gift Cards thru 3/31/24: $10 on $50-$74 spent, $15 on $75-$99, $20 on $100 or more! Additional highlights in store!
  • Today’s Cargo
    1102 King Street, Suite 1, 8am-6pm
    Kick off the holiday season with some hot apple cider and yummy Christmas cookies as you shop our Black Friday deals. In store and online 30% off 8am-10am, 25% off 10am-12pm, and 20%
    off 12pm-6pm.
  • Torpedo Factory Art Center
    105 N Union Street, 10am – 6pm
    Torpedo Factory Art Center is home to over 80 independent artists and galleries offering unique handmade art, jewelry, textiles, and more for your holiday gift-giving.
  • Twist Boutique
    109 N Fairfax Street, 6am-6pm
    10% off luxury brand accessories ~ Chanel, Louis Vuitton, Gucci and more… 30% off sweaters and dresses, 10% off holiday gift items
  • Versailles Art & Rug
    923 King Street, 6am-10pm
    40% ALL DAY
  • Vintage Mirage
    117 S Columbus Street, 10am-5pm Saturday
  • Wear Ever Jewelry
    1112 King Street, 11am-6pm
    20% off in-store regular-price merchandise
  • White Lily Shoppe
    101 S St Asaph Street, 9am-7pm
    20% OFF White Lily Shoppe Products PLUS Free Gift with purchase. While supplies last.
  • Yellow Jacket
    301 Cameron Street, 6am-6pm
    Shop at all three of our locations this year for Plaid Friday! Starting at 6am to 8am the whole store will be 30% off, from 8am to 10am the whole store will be 20% off, after 10am the whole store will be 10% off until 6pm. It pays to shop earlier in the day!


The following coffee shops will be open at 6am on Plaid Friday:

  1. Coffee Shop at Fontaine
    115 S. Royal Street
  2. ESP Tea & Coffee
    1012 King Street
  3. Misha’s Coffee House
    917 King Street & 6 Prince Street

Is your business signed up to participate?

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What Exactly IS Plaid Friday?

The name Plaid Friday comes from the idea of weaving the individual threads of small businesses together to create a unique fabric that highlights the diversity and creativity of independent shops.

During our Plaid Friday event, we hope to create a pleasurable and leisurely experience for you while you shop for friends and family. And, if you happen to pick up a few things for yourself, we’ll never tell!

Join us in Old Town the day after Thanksgiving, and enjoy great discounts, merriment and good cheer, all while shopping small and supporting local businesses.


November 24, 2023